First I drink the coffee. Then I write the copy.
Brand Messaging for East Coast Kombucha Company
Located in Oceanside, New York, Coastal Craft Kombucha is passionate about crafting a memorable drinking experience for everyone, whether you are new to kombucha or a seasoned booch lover. Using the highest quality ingredients, they strive to promote kombucha as an equally desirable drink alternative compared to other popular drinks on the market. In collaboration with my fellow Dyno Creative team, we assisted Coastal Craft Kombucha in making their updated and cohesive branding dreams come true!
Challenges: Coastal Craft Kombucha was on a mission to rebrand their business from the ground up. From brand messaging all the way to package design, they needed a cohesive brand identity that communicated the passion they pour into every sip.
Solutions: Together, we worked through branding exercises establishing core values, competitive market analysis and value propositions, taglines/headlines, origin story, and more!
Results: Now, Coastal Craft Kombucha has uniform brand messaging and a cohesive brand voice that highlights the care and attention they put into their craft. I can’t wait to see their new website launch, coming soon! In the meantime, check out their brand book to get a sneak peak at everything we accomplished.
Content Writing for Southern California Author
Based in San Luis Obispo, Delores Adoff was on a mission to establish her overall brand as an author and spiritual advisor. With a plethora of projects and skill sets in tow, she needed guidance on how to solidify her brand voice in order to achieve consistency across all areas of her business.
Challenges: During my time working with Delores, we identified two major challenges that needed attention: creating unified brand messaging and developing a brand strategy that would allow her to effectively grow her brand and services over time. Up to this point, she never thought of herself as a ‘brand’ and needed help understanding what that meant. Her recent book project involved working with a coauthor, so her focus was in large part geared towards accommodating another individual’s ‘voice’ in the process. My goal was to help her see herself as the brand, Delores Adoff, encompassing all the services she offers to her target audience, and then see the value of her side projects and what her brand can bring to those collaborations.
Solutions: To meet Delores’ branding needs, I walked her through several branding exercises that enabled her to understand what it means to be a ‘brand’, the value of establishing core values, and developing an overall brand voice.
Results: Delores now has clearly defined brand messaging, including but not limited to her core values, origin story, competitive market analysis, positioning statement, and overall brand voice. With these completed assets, she can now successfully tackle visual branding and website design.
Recipe Blogs for Healthy Dog Food Brand
Challenges: Boss Nation Brands was in need of new and refreshing ways to feature their high-quality wholesome dog food. Not only do they offer complete meals and toppers, they are well-known for their probiotic infused treats and supplements. Boss Nation Brands was also in need of more consistent content on their Boss Blog.
Solutions: In collaboration with an Orange County based photographer (Alicia Long Photography), I took previous recipe concepts from the company and wrote out engaging and compelling recipe blogs featuring Boss Nation’s products. Alicia then provided the photography to capture the recipe and food products in all its glory.
Results: These completed Boss Dog Recipes, located on the Boss Blog, offer relatable and engaging content with easy-to-use recipes that both pets and pet parents will appreciate.
Recipe Blogs Written:
- Celebrate National Puppucino Day!
- Boss Birthday Bash: Celebrate Good Times, Come On!
- Bosspaws Banana Bread “Ruffins”
- Bosspaws Watermelon Treats
- Raw Goat Milk: The Ultimate Dog Superfood
Content Writing and Brand Messaging for Fine Art Portrait Photographer
Alicia Long is the amazingly talented photographer behind Alicia Long Photography. I had the privilege of meeting her and working with her on a previous project where she did the photography and I did the blog copy for a natural dog food brand. Our friendship and professional partnership continued to grow from there!
Challenges: As Alicia narrowed down her niche for her brand, she needed assistance with creating a unified brand voice. In addition, she requested further support developing website copy for her Home and About page of her website.
Solutions: As we discussed her goals and vision for the brand Alicia Long Photography, I walked Alicia through brand discovery and brand messaging exercises. These exercises allowed her to fine tune her messaging and identify her target audience. By doing so, she better understood how to implement her brand voice across multiple platforms.
Results: Alicia Long Photography now has a brand archetype, targeted audience, brand voice, and website copy to effectively communicate her values and services.
Content Writing for Local Surface Designer
Amberleigh Adoff, founder of Bee Sweet Studio, is a local Orange County surface designer. Her mission is to create beautiful designs that inspire women and encourage them to appreciate the beauty in the world around us.
Challenges: As Bee Sweet Studio continues to evolve, Amberleigh was in need of a simple origin story to complete her website’s About Page..
Solutions: I’m lucky enough to call Amberleigh my best friend, so it wasn’t too challenging to provide her with a make-you-feel-good origin story that clearly communicated her passion for design and uplifting women.
Results: Bee Sweet Studio now has an origin story that celebrates its heart for helping others.
Content Writing for Local Orange County Museum
Based in Orange County, California, Moulton Museum is a family-owned business focused on heritage, community, and philanthropy. As one of the cornerstones of the ranching and cattle industry in Southern California, the Moulton Family strives to educate and engage its surrounding community in celebrating its rich history and forge a path for future generations.
Challenges: In collaboration with the creative team at Dyno Creative, Moulton Museum needed help with incorporating structure, process, and implementation of a consistent brand voice across all web copy and long and short form copy.
Solutions: Utilizing their previously established brand guide, I assisted Moulton Museum in overcoming their challenges by creating templates for blog posts, event pages, collections and exhibits, and social media posts.
Results: With these templates in place, the team at Moulton Museum now have the tools and structure in place to successfully move forward in a consistent and cohesive manner. Our upcoming focus is now shifting to updating their website and web copy.
Content Writing for Orange County Creative Branding Agency
As the in-house part-time copywriter for Dyno Creative, a creative branding agency based in Orange County, California, I have had the opportunity to write copy in many different capacities. As our business continues to grow, we are committed to providing the best quality service to our valued partners, whether it be copywriting, content writing, web design, illustration, or branding.
Challenges: As a small team of six creatives, I stepped in to fill the void of anything “wordy.” Some of the main challenges we’ve experienced on a copy level include strengthening our web copy, developing internal procedures and templates to increase efficiency in future work, solidify a social media strategy, increase output on our Dyno Crater Blog, and accurately reflect all of our previous work through well-documented case studies.
Solutions: In collaboration with my teammates, I helped create templates, outlines, and strategies to ensure consistent and effective brand messaging across all touch points in our business. I have now taken the lead on writing our case studies, monthly blogs, and quarterly newsletters. In addition, I created professional curriculum used for onboarding new clients and facilitating brands through their brand discovery and research. Lastly, I continue to provide copywriting and copyediting services as we continue to build out internal pages on our website.
Results: Now that we have these systems in place, we have achieved a standard level of quality in our work. Everything we write from the lens of Dyno Creative is on-brand and reflective of our core values. As we move forward, we are now better equipped to take on new clients and create more content that is valuable to our target audience.