To Blog Or Not To Blog
That is the Question
As a creative business owner, you may be feeling bogged down with all the things you need to do in order to maintain a successful business. Developing a social media content strategy, responding to emails, making that follow-up phone call you’ve put off for far too long, prepping financial paperwork, building your next marketing campaign, updating your portfolio, writing a new blog…oh yeah…and also finding time to practice your craft! Go figure.
Does this sound like you? Well friend, you’re not alone!
While all of these things are important components of your business that deserve your attention, some of these things don’t need to be as difficult as they seem. Take blogs for example. While you may be debating whether or not it is worth your time and energy to create and maintain a consistent blog for your business website, let me reassure you that the value of a blog will be WORTH the time investment!
Which One Are You?
Blogs hold great value and do in fact have a purpose in your business plan. Take a moment to evaluate where your business currently stands. Every business tends to fall in one of three categories when it comes to blogs:
Out of these three categories, which one are you? If you fall into Category A, CONGRATULATIONS! You have most likely already weighed the pros and cons of establishing a blog and are already enjoying the value your blog brings to your business. As you continue reading this blog post, I’d encourage you to read from a reflective perspective. Remind yourself of all the reasons why you started your blog in the first place and celebrate your accomplishments no matter how big or small. And hey, you might find some additional inspiration along the way!
If you fall into Category B, CONGRATULATIONS to you too! No – that isn’t a typo. You deserve a high-five as well because you too have recognized the value a blog can hold for your business. While your blog may need a little bit more love and attention than what it is currently getting, you are still on the right path.
Last, but not least, if you fall into Category C, CONGRATULATIONS! Yes, you read that right. Even businesses who have not yet started a blog still deserve a hearty CONGRATS! Why? Because if you are here, reading this article, you are already demonstrating a certain level of awareness that something is missing in your business. It shows you are curious, that you are open to change and see room for improvement, and that you are willing to turn to the experts for guidance and support. Go you!
Regardless of which category you fall into, your initiative and determination to discover best practices that will help your business thrive set you apart from your competitors. Let’s get you on your way to even greater success! Grab yourself a cup of coffee or tea and settle on in. Here’s a quick and dirty breakdown of the top 5 reasons why your business needs a blog, ASAP!
1. Show Love To Your Existing Clients
You’ve worked hard to acquire your current client base. You’ve invested time and energy to build a successful business relationship with them so everyone’s needs are met. You strive to provide them with the best services and products possible in order to add value to their lives. Because of this, you already understand the importance of customer retention.
So how does implementing a blog help you achieve this? Great question.
Customer loyalty stems from offering high-quality products and services they can’t get anywhere else. Why are your customers loyal to you? Is it due to your ability to provide consistent and reliable customer service? Do you operate under the belief that your customers always come before the sale? Or is it because your brand operates on values that align with your clients values?
All of these positive attributes of a successful business and loyal, happy clients have one thing major thing in common – YOU.
If you feel customer retention is an area in your business that needs improvement, that’s okay! To maintain your existing clients, you need to recognize how it important it is for them to feel like they know you on a deeper level. A blog is one surefire way you can connect with your clients on a deeper lever. In your blog, you can share about your successes, struggles, dreams and aspirations, and more! The more your clients understand who you are and what you stand for, the more reassured they feel knowing they have chosen the right business to work with.
2. Meet New Clients
Guess what? Not only can your blog help you maintain your existing clients, it can also help you attract new ones! By sharing your expertise via your blog, you can show potential clients that you are the right person for the job. In addition, by regularly blogging about topics related to your business, you can demonstrate your continued commitment to your industry.
Showing prospective clients that you are well-versed in current events and best practices within your industry allows them to see your dedication to providing the best service possible. By carefully selecting the topics you blog about, you can ensure that you are addressing the interests of your target market. By following these simple tips, you can use your business blog to attract new clients and simultaneously grow your business.
3. Highlight Your New Services
What better way to share exciting news about new services with your customers than a blog post! Your blog is a platform that can be used to evolve and innovate your business. By implementing blogs into your business, you can upsell new services to customers reinforce the value you provide those that work with you. You can also use your blog to build customer loyalty and create an emotional connection with your customers. In addition, blogging can help you to connect with other businesses and build partnerships. So, what are you waiting for?
4. Position Yourself As An Expert
You want to position yourself as not just any joe-shmoe on the internet, but as an expert in your in your specific niche. Whether you are in a newer field that needs more content creation to educate the public on what you have to offer, or you are in a highly saturated and competitive market where you need to cut through all the noise, your blog is one of the most effective ways to help you do just that.
5. Direct More Traffic To Your Website
You know that traffic to your website is essential for success. After all, without visitors, you won’t be able to generate leads or make sales. One way to increase traffic to your website is by regularly creating quality content on your blog. Not only is this a great opportunity to show your personality and brand voice, your routine engagement through your blog gives potential customers a reason to visit (and return) to your site. In addition, a blog can provide increased internal linking opportunities, exposing readers to other parts of your website. You can even reach a wider audience by promoting your blog on different social media platforms.
Don't Go It Alone
Regardless of where your business stands, you don’t have to tackle starting a blog on your own. Contact me today to discuss how Sip of Copy can help you connect with your audience on a deeper level.